Bringing Real Estate into the 21st Century with These New Technologies

Dated: 04/13/2020

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Real estate is a massive industry with an incredibly high value—already over $1 trillion in New York City alone. Yet in contrast to many fields which have been eager to adopt and implement new technologies throughout their practices, real estate remains a relatively low-tech sector.


Although real estate continues to lag behind in its utilization of the possibilities offered by technological solutions like on-demand app development, artificial intelligence, and more, the industry’s major players are looking for ways to get ahead of their competition. Technology is affecting real estate in important ways and its prominence will only continue to increase in the near future.


Proprietary and Outsourced Solutions


Cloud services have already taken over multiple areas of the workforce. However, many real estate companies continue to compete using their own solutions, a significantly less efficient and more expensive model. Focusing on in-house development diverts important resources that could be used to improve more important aspects of the business.

Person Handing Keys

Along with outsourcing workflow, real estate companies have also been behind other businesses in adopting technologies that could change the way they do business. In sticking to traditional real estate procedures, these companies are allowing their practices to become more and more outdated. 


Aside from the cloud, the following are two additional technologies that have the potential to change the real estate industry.




Most people associate the word blockchain with Bitcoin, but the truth is that this technology has important applications in a variety of contexts. The market for blockchain is expected to reach $3 trillion by 2024, and it offers improved efficiency, transparency, and security compared to traditional alternatives.


Blockchain’s possibilities in the economy are just beginning to be explored, so it will likely be a few years before it’s able to have its full impact on the real estate industry. That said, many exciting startups are already working on discovering new ways to incorporate blockchain in the world of real estate.


Virtual Reality


Virtual reality offers an improved customer experience through the ability to see a house in detail without having to physically visit. Compared to traditional photos, or even video, virtual reality gives users a much more vivid experience and feel of a house or apartment.


As with blockchain, there are already businesses working on virtual reality solutions for the real estate market. While the industry has always been reluctant to move forward with new solutions and technologies, both blockchain and virtual reality have the potential to significantly affect how real estate operates.


Although there are exciting possibilities just around the corner, real estate is still in the early stages of this transformation. These technologies and others will likely begin to become more visible throughout the industry in the next few years. Many of the inefficiencies and inconveniences associated with purchasing and renting property will be improved through the use of these technological solutions.

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